About Movemar

Retail execution software for international field teams

Movemar helps merchandising companies, distributors, producers, and FMCG/CPG teams manage retail execution with greater visibility, structure, and control.

Our platform supports field teams in planning visits, following guided workflows, collecting reliable in-store data, completing tasks, capturing photos, and reporting execution results from the field.

Movemar is built for companies that need more than simple data collection. It helps management teams organize field operations, standardize work across locations, and turn daily store visits into accurate, actionable insights.

Movemar logo with the text 'The power you need to win at the shelf.'

Trusted for field execution

2017

Field execution experience

Movemar has supported retail execution and merchandising operations since 2017.
2M+

Visits per year

More than two million retail visits are managed through Movemar workflows every year.
18

Markets served

Movemar supports international field teams operating across 18 markets.
17

Languages supported

Movemar helps multilingual field teams work across markets, roles, and retail execution workflows.
Two scenes: a woman working in a store and two people working on laptops in an office setting.

Built for retail execution and merchandising operations

Field operations are difficult to manage when teams rely on manual reports, spreadsheets, messaging apps, delayed updates, or inconsistent data from the field.

Movemar gives companies a structured way to coordinate field reps, define what needs to be done at each location, and collect the right information during every visit.

With Movemar, teams can improve:

  • In-store execution
  • Merchandising compliance
  • Retail audit quality
  • Visit planning
  • Task completion
  • Field team visibility
  • Photo and form-based reporting
  • Management decision-making

The goal is simple: help field teams execute better and help management teams see what is happening in the market.

Who Movemar is built for

Merchandising agencies

Movemar helps merchandising and retail service agencies manage field reps, organize client-specific workflows, and deliver structured reporting to their customers.

Agencies can use Movemar to collect accurate store data, track execution, document work with photos, and provide clients with clearer visibility into retail performance.

Distributors

Distributors use Movemar to coordinate field sales and merchandising teams, monitor store visits, track product availability, and improve execution across retail locations.

The platform helps distributors reduce manual follow-up and create a more reliable connection between management teams and field reps.

Producers and brand owners

Producers and brand owners use Movemar to improve visibility at the point of sale. The platform helps teams monitor product presence, promotional execution, shelf conditions, stock availability, and brand compliance.

FMCG and CPG field teams

Movemar is especially relevant for fast-moving consumer goods and consumer packaged goods companies that need consistent execution across many stores, regions, representatives, and product categories.

What Movemar helps teams do

Movemar supports the complete field execution workflow — from planning to reporting.

  • Schedule and manage store visits

  • Assign tasks to field representatives

  • Create customizable forms and surveys

  • Collect structured field data

  • Capture photos from store visits

  • Monitor visit completion

  • Track workday activity

  • Review execution results

  • Generate reports for management and clients

  • Improve field team accountability

    Our approach

    Movemar is designed around three principles: clarity, flexibility, and reliable field data.

    Clear guidance for field reps

    Field representatives need to know what to do, where to go, and what information to collect. Movemar helps guide reps through their daily work so they can focus on execution instead of administration.

    Flexible setup for different operations

    Every company works differently. Movemar supports customizable forms, tasks, workflows, and reporting structures so teams can adapt the platform to their own clients, markets, and field processes.

    Reliable insights for management

    Management teams need accurate information from the field. Movemar helps turn store visits into structured data that can be reviewed, filtered, and used for better operational decisions.

    Why companies trust Movemar

    Movemar is an EU-based platform developed for business-critical field operations.

    Movemar at a glance

    • Retail execution software for international field teams
    • Built for merchandising agencies, distributors, producers, and FMCG/CPG companies
    • Focused on field team management, in-store execution, and structured data collection
    • EU-based and headquartered in Sofia, Bulgaria, European Union
    • Operated by Promotino Ltd.
    • Developed with a strong focus on flexibility, operational control, and practical field use

    Movemar is built for companies that need dependable field execution software — not generic task management.

    From field activity to business insight

    Every store visit creates valuable information. But without the right system, that information can be delayed, incomplete, or difficult to analyze.

    Movemar helps companies capture field activity in a structured way, so management teams can better understand what is happening across stores, teams, clients, and markets.

    By connecting planning, execution, data collection, and reporting, Movemar helps businesses improve the quality and consistency of their retail execution.

    Work with Movemar

    Whether you manage a merchandising agency, distributor field force, producer sales team, or FMCG/CPG retail execution operation, Movemar can help you bring more structure and visibility to your field work.

    Ready to learn more about Movemar?

    Book a Meeting
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    Serving retail execution teams across markets

     Movemar supports field operations across multiple markets, helping merchandising, distribution, and consumer goods teams manage visits, collect data, and improve in-store execution internationally.

    World map with location markers indicating Movemar's global presence.

    Movemar is operated by Promotino Ltd., a company registered in Bulgaria, European Union. For company, legal, privacy, and platform terms, please visit our Legal Information page.